Marketing
Marketing
The study of Marketing involves the changing needs of commerce and promotion, and the creation of products and services designed to meet those needs. Marketing includes sales, advertising, promotion, retail management, marketing research, pricing, physical distribution, new product introduction, branding, international business, and e-commerce. The Marketing program at WSU Vancouver prepares students for a career in professional sales. Professional sales is the most common entry level position for marketing majors. Here at WSU Vancouver we provide an integrated program of study uniquely designed with courses in professional sales, sales management, negotiations, and business to business marketing.
Required Courses
- Mktg 368 Marketing Research
- Mktg 407 Buyer Behavior
- Mktg 495 [M] Marketing Management
Four Electives (two must be Mktg & one must be an [M] course)
- 300 or 400 Level Mktg Elective [GL]
- 300 or 400 Level Mktg Elective
- 300 or 400 Level Business Elective [GL]
- 300 or 400 Level Business Elective
Admissible 300 or 400 level courses may not include courses from the Business Administration core, courses used to satisfy the required Mktg courses, or Mktg 498 or 499 courses.