Bachelor of Arts in Business Administration, Major in Marketing
This broad and flexible field of business ranges from digital marketing, relationship marketing, marketing research and analysis, branding, pricing and new-product introduction to advertising, promotion, sales, distribution, retail management, international business and e-commerce.
WSU Vancouver’s integrated program of study provides a broad overview of marketing topics, including digital marketing, marketing management, professional selling and sales management, and business-to-business marketing. The nationally ranked Professional Sales program offers numerous experiential learning opportunities to develop applied relevant skills. The program emphasizes hands-on learning, including an opportunity to develop a marketing plan for a local business working in a team with a mentor from the business community.
- Analytical skills
- Written and verbal communication skills
- Selling and business development skills
Professional salesperson, digital and social media marketer, Search Engine Optimization and Search Engine Marketing expert, e-commerce professional, content marketer, customer experience manager, marketing analyst, advertising professional, product and brand manager, retail sales manager …