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Bachelor of Arts in Business Administration, Major in Marketing


Courses Degree Requirements Schedule Advising

This broad and flexible field of business ranges from digital marketing, relationship marketing, marketing research and analysis, branding, pricing and new-product introduction to advertising, promotion, sales, distribution, retail management, international business and e-commerce.

WSU Vancouver’s integrated program of study provides a broad overview of marketing topics, including digital marketing, marketing management, professional selling and sales management, and business-to-business marketing. The nationally ranked Professional Sales program offers numerous experiential learning opportunities to develop applied relevant skills. The program emphasizes hands-on learning, including an opportunity to develop a marketing plan for a local business working in a team with a mentor from the business community.

  1. Problem-solving
  2. Analytical skills
  3. Written and verbal communication skills
  4. Selling and business development skills

Professional salesperson, digital and social media marketer, Search Engine Optimization and Search Engine Marketing expert, e-commerce professional, content marketer, customer experience manager, marketing analyst, advertising professional, product and brand manager, retail sales manager …