Bachelor of Arts in Business Administration, Major in Marketing
The study of marketing involves understanding the changing needs of commerce and promotion, and creating products and services to meet those needs. This broad and flexible field of business ranges from marketing research and analysis, branding, pricing and new-product introduction to advertising, promotion, sales, distribution, retail management, international business and e-commerce.
The most common entry-level position for marketing majors at WSU Vancouver is professional sales. Accordingly, our integrated program of study is uniquely designed with courses in professional sales, sales management, negotiations, and business-to-business marketing.